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Playtech, the leading global Omni-channel gaming systems, software and services supplier, has announced the launch of its largest in its history - casino network promotion. This promotion will run across the company’s entire network for 21 days during the Euro 2016 football championships. The huge £250,000 independently adjudicated cash giveaway, which was announced today to coincide with the launch of Age of the Gods slot titles, consists of three draws which includes one worth £100,000 and two others worth £75,000 each. Headlines prizes will go over £5,000, with a large number of small cash prizes, so that the maximum number of winners is created. To get a chance to win some major sums this summer, players will receive one ticket for every £10 cash bet that is placed on selected titles of Age of the Gods, including Age of the Gods, Age of the Gods Furious 4, and the Age of the Gods King of Olympus. These are the very first three games in a popular series of seven awesome Omni-channel slot titles that will be launched with the remaining games coming across the rest of 2016. It is said that there shall also be a double ticket game in each draw where players can double their chances of hitting the jackpot by getting 2 tickets for every £10 spun. Age of the Gods King of Olympus is not just popular among fans, but also is the first game of the series to be released with the in-house design of five-reels, 25-lines for the slot which contains amazing neon graphics, unique bonuses and new features that are guaranteed to excite and engage players across the top-tier licensees in Playtech’s casino network. Players receive godly wins across the progressive jackpot network in Playtech, which offers the largest prizes in the industry throughout over 70 big-hitting games. Features include triggering 10 free games that have a frozen Wild with three scatter spins as well as a win multiplier. Players also stand the chance of winning one of four Age of the Gods mystery jackpot rounds on any spin in this incredible game. The COO of Playtech, Shimon Akad said that Age of the Gods cash giveaway is an excellent opportunity for licensees in Playtech’s casino network to offer their players something exciting and unique during 2016’s busiest period. It marks Playtech’s biggest ever casino network promotion to this day and one that the company is happy to launch in line with its awe-inspiring Age of the Gods titles. Age of the Gods Furious 4 Slot Game https://www.youtube.com/watch?v=lHatSepNh7Y [casino-list casinos="leo-vegas" header="Play at Our Favourite Online Casino"] ...
Betway, West Ham United sponsor, is striving to overcome the sponsorship snag of shirt deals which delivers value beyond awareness by offering content that fans want – a unique insight into the club. Betway has partnered with Sky Sports’ flagship football program Soccer AM and global media company Whistle Sports to create a new six-part series, which offers fans of West Ham a rare look into everyday life at the club. In the ‘Academy of Football’ series, a bunch of everyday Hammers fans are followed. These fans are gifted with the great opportunity to experience the life of a player via training sessions with the coaches and facilities of the club. Putting emphasis on branded content is a natural reaction to the typical tactic of ‘badging’ which is dominant in most shirt sponsorship strategies. However, the bookmaker is trying to make use of its privileged and respectful position to tell a story to its fans while putting itself within that narrative in a subtle way. Speaking to The Drum, Anthony Werkman, Betway’s marketing director said that they were very cognizant of how their brand is placed within their campaign, but they always knew that the series would be successful as the story told is a genuine one. While kit sponsorships still do have merits of their own, generating TV coverage and huge exposure, they do not do much to build not just a strong sentiment but also positive association with the fans. This is the reason branded content has become more prevalent for brand marketers. Brands are able to show themselves in a more human light and show that they are supporters, just like the fans, and not just sponsors. According to Werkman, the best way to introduce the brand to a valuable, but hard-to-reach demographic is content. He said that it is not enough to just produce something, share it on social platforms and your website and simply sit back. He said that the focus is not direct sales. Betway is a brand that is going through massive growth in a highly competitive market. The objective is to create awareness, establish the company as a credible outfit and set itself apart in what can be crowded sector. He also added that the Academy of Football series is rooted in the brand’s desire to create content that conveys its passion for sport and understanding of the bonds and emotions that fans have with their team or sport. When these fans are given a once-in-a-lifetime opportunity to live the Premier League life, Betway distinguishes itself as a brand that has a unique tone of voice. [casino-list casinos="betway" header="Play Online at Betway Casino"] ...
Toronto – The gaming authority in Ontario may be on the hook for a claim by victims of a gambling addict who ripped them off for more than $4 million to finance her gambling addiction. The Court of Appeal made a split decision and said that the claim that was filed against the Ontario Lottery and Gaming Commission should proceed to trial after deciding that it was not doomed to fail as ruled by a lower court. In its ruling, the Appeal Court said that the case is once again an illustration of the catastrophic consequences on society caused by people with gambling problems, those who are not able to resist a casino’s allure. According to documents, a Hamilton law clerk, Shellee Spinks stole the millions from two estates and others with forged documents and by selling estate assets. Spinks lost roughly $3 million of the stolen money when she gambled at two casinos in Ontario over a period of 14 months between 2006 and 2008. The two estates in question alleged that they were defrauded of about $1.5 million by Spinks, who lied to the casinos saying that she was a lawyer. They filed a lawsuit against the gaming authority in order to recover their losses, with the argument that the casinos knew that Spinks had a gambling problem and hence should be held responsible and liable for receiving trust funds, negligence and also unjust enrichment. However, last year, Superior Court Justice Peter Hambly shunned the claim without a hearing on its merits, saying that it was “plain and obvious” that there was no chance of the lawsuit being successful. Among many other things, Hambly suggested that it was not known by the casinos that Spinks was gambling with trust funds or that she should have been investigated. He noted that a large number of gamers lose money due to gambling, the gaming corporation did not have a “duty of care” to problem gamblers and the casinos had legitimate and valid reasons to keep the money. In a contradicting opinion that ran longer than the decision made by the majority, Associate Chief Justice Hoy said she would have to dismiss the appeal. According to her, the estates never alleged that the fact that Spinks was a problem gambler was known by the casinos or was willfully blind to that fact. Hoy also said that it would not be fair for the gaming corporation to have conducted an investigation into the source of the money because Spinks identified herself as a lawyer. She said that there was no prospect of success for the claim and agreed with Hambly that it should be thrown out. In August 2010, Spinks, 47 years old at the time, was given a four-year sentence after she pled guilty to 16 criminal charges. [casino-list casinos="betway" header="Gamble Online Safely at Betway Casino"] ...
Canada’s proximity to the USA makes it suitable for the flourishing growth of the online gambling industry, as it is. Besides, the country has no shortage of resourceful and talented manpower to absorb in the online gambling business. As a matter of fact, there are a handful of online gambling operators in the country. The Amaya Gaming and Caesars Interactive is an example which is headquartered in Montreal Quebec. Besides, the Kahnawake Gaming Commission operates as a licensing authority for the online gambling entities. The concentration is seen highest in Quebec’s Mohawk Territory. Now, the Canadian Gaming Association is all set to unveil the Canadian Gaming Summit. The mega event will be presented in collaboration with MediaEdge and other gaming industry sponsors. It will be held in Gatineau and Ottawa from June 13 – 15, 2016. The Inaugural event of the upcoming Canadian Gaming Summit 2016 will be held in a government operated casino in Gatineau named Casino Du Lac-Leamy Theater on June 13th. It was opened in 1996. The Canadian Gaming Association, a not-for-profit organization was set up to create proper awareness about online gambling in mass in the country. It strives for creating proper understanding of the thriving gaming industry by enlightening the public with the aid of elected officials and key decision makers and media. The Canadian Gaming Summit is a major annual event that is expected to spearhead gaming in the country. It also serves as a mega exhibition and platform for aspiring gaming professionals. It also offers networking and market opportunities. In Canada, the online gambling sector is poised for massive growth in the coming days. However, it is necessary that guidelines and rules are set for fair gaming practices. By attending the Canadian Gaming Summit, interested people can acquire necessary knowledge and become better equipped. [casino-list casinos="betway" header="Enjoy Online Gambling at Betway Casino"] ...
Betway has unleashed a number of creatively made ads just ahead of the much awaited Champions League. These ads show how the fans can go to any length to enjoy their favorite games. The 'For the Love of the Game' is made of three short films named 'Capsule', 'Dingy' and 'Arctic'. These short films have a classic feel about them to simulate a dramatic effect on viewers. The first spot of the three have appeared on screen on 28th May. It shows a couple of arctic explorers- one of them getting distracted by a football while the other is in combat with a polar bear. The characters are in peril. The creative is the brainchild of Above+Beyond. It is in sync with the entity’s plan to produce several executions for various moments. Above+Beyond will also make use of modular scripting and a few production techniques for producing 15 episodes which will be based on the 3 major storylines. Video of Betway Arctic (40) The marketing and operations director of Betway said that the concept leading to these ads was a story development strategy to ignite the passion of football fans. The executive creative director of Above+Beyond, David Billing, said it is necessary to get a big idea and the present it to the target audience. He went on to add that a modular approach is necessary to roll out several episodes with time in multiple channels. In each of them, dialogue, action and emphasis are modified to fit the requirements of target audience in the best way. [casino-list casinos="betway" header="Play at Betway Casino"] ...
The Champions League Final to be played between Atletico Madrid and Real Madrid is less than a day away. NetEnt has used this timing to unveil an exciting new soccer-themed slot. Named Champions Cup Slot, it has already generated lots of interest in gaming lovers. It was only a week ago that NetEnt released an enticing YouTube video of the game play and that worked in its favor. Nuances of the Game The new Champions Cup is a 25 payline, 3 row and 5 reel payline video slot aimed at hardcore soccer lovers. Before you start playing the slot, you get the option to select the team. There are quite a number of bonus features in the game which add to the excitement of players. The bonus penalty shot game is a highlight and it lets you win extra credits as well as cash. Every time you manage to send the ball in the net bypassing the goalkeeper, you earn an additional free kick. Besides, you get random wilds in the game. Overall, the gameplay experience is superb and soccer lovers will be quite impressed with it. The Lure of Big Cash Wins The attraction of Champions Cup is not really limited to the enticing game play. NetEnt is offering prizes worth $70,000 with the game to the players during the much awaited Euro Championships. The prizes include gaming consoles, surround sound chair, cash prizes along with Go Pro Hero 4 cameras. However, the grand prize is VIP soccer experience. One lucky winner will be chosen and sent to 3 countries to see 3 matches in a week. This sounds enticing enough to try the game. The exciting soccer slot can be played at the NetEnt casinos like 888 Casino, Video Slots Casino and Leo Vegas Casino. [casino-list casinos="leo-vegas" header="Football Championship Slot Game at Leo Vegas"] ...
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For some people, getting carried away in a casino is easy. So, imagine that you can sit at a slot machine and have the ability to track and limit your betting with an onscreen display. At present, it is not possible in any casino in the United States, but that is all set to change as gambling regulators in Massachusetts who are trying to abnegate gambling addiction say that they are all set to launch a system that is the first in the country which allows slot players to limit their bets. Using their casino reward card when they play slots, players will be given an onscreen prompt to set a daily, weekly or monthly budget. The new feature in Massachusetts has been named “Play My Way” and has been promoted for nearly $200,000 in funding from annual assessment by the state on casino operators. Regulators announced that starting the end of May, the new feature will be tested in Massachusetts' first casino, Plainridge Park, a slot parlor and harness racing track located in Plainville. Stephen Crosby, Chairman at Massachusetts Gaming Commission, said that the United States has not seen anything like this before and it has not been done in any international jurisdiction where it has been successful. An update on the system’s development was received by the commission, which has been promised since the opening of Plainridge Park last summer. He also said that everything was done from top to bottom, meaning everything from marketing materials to software design. If it is successful, casinos built in the future in the state, like the ones being developed by MGM and Wynn, would have an obligation to adopt the feature. A casino industry trade group, the American Gaming Association, suggests that the technology has failed to make an impact at various casinos across countries such as Canada, Norway, Australia, Sweden and other countries where trial tests have been run in the last few years. The association states that as a result of the decline in gambling revenue as well as usage, the Canadian province of Nova Scotia has abandoned the technology after using it for less than a decade due to gamblers moving to play online in the comfort of their homes. According to Mark Vander Linden, the Massachusetts Gaming Commission's Director of Research and Responsible Gaming, the structural setup in Nova Scotia was found to be more ironclad compared to what was propositioned in Massachusetts. He notes that while “Play My Way” is optional, the program in Nova Scotia was compulsory and enforced on all slot machine players, and the limits are not alterable. Electronic messages are sent out when gamblers enroll reach 50 to 75 percent of their limit. Also, being cut off from betting will never be a cause for concern. When gamblers reach the deadline, a prompt appears on the screen simply asking them whether they wish to quit or continue gambling. They also have the option to adjust their limit or discontinue enrolment at any period. Vander Linden says that the Massachusetts Gaming Commission will be strictly auditing Plainridge Park’s attempt to administer effectiveness. The Commission is also keeping a close watch on a similar pilot project at a casino in Ontario called OLG Slots located at Georgia Downs. Purported “play management” schemes, including “Play My Way” differ from “self-exclusion” regulations in Plainridge Park and many casinos scattered across the US as enrolled gamblers are barred from placing bets on any casino games. [casino-list casinos="jackpot-city" header="Play Your Favourite Slots at Jackpot City"] ...
Net Entertainment's New Aloha! Cluster Pays™ Slot Takes Slot Players on a Tropical Journey The bar has been set high by Net Entertainment with the upcoming launch of the Aloha! Cluster Pays slot. NetEnt fans are anticipating the launch date of March 22nd when they will finally get to enjoy a unique feature that gives them numerous winning opportunities. What are we talking about? The cluster pays feature of course! This is a feature with clusters of symbols where countless matching symbols increase the size of the cluster, and this in turn will undoubtedly reward players with cash prizes. The slot has a Hawaiian theme combined with the 5-rows and 6 reels without strict payline structure creates unusual (we mean unusual in a good way) slot game play. Because there is no set payline structure, the coins that players can wager per spin ranges as high as 100. When you get a winning combination, you do not get the ordinary payouts that you do when playing a traditional slot. Here, when you get cluster pays, i.e. a group of symbols that are touching each other, you are awarded a payout. You can win a free spins bonus game. When you spin three or more free spins symbols, can be awarded up to 12 free spins. When the free spins symbol is clustered together during the main feature, you are awarded up to 4 re-spins. Keep an eye out for Aloha! Cluster Pays in the next couple of weeks as you are guaranteed to go on a Hawaiian adventure with this unique and interesting slot. [casino-list casinos="leo-vegas" header="Get Ready for Cluster Pays at Leo Vegas"] ...
Leaders in digital entertainment, NetEnt, is ringing in the new year with not one, but three multimillion jackpots paying out in rapid succession during the course of January. NetEnt’s popular Mega Fortune Dreams was the first to pay out a life changing sum to the tune of €3.4m to a punter from Finland, after he placed a meagre €4 with Paf.com on January 15. Just two days later, NetEnt’s Mega Fortune awarded a UK based Casumo player with close to a massive €2.7m. Then on the 19th of January, lucky patron number three from Norway, made himself an overnight millionaire with a €1.6m win off the back of a €0.4 wager on NetEnt’s Hall of the Gods. That totals a combined whopping €7.6m jackpot payout from NetEnt, and the year has only just begun! During the course of its establishment, NetEnt has paid out more than €250m to players from various countries around the world. And these recent lucky punters form part of a growing circle of NetEnt created millionaires, currently sitting at 55. NetEnt’s Chief Product Officer, Simon Hammon, is delighted for the new winners and says they are already looking forward to the next big jackpot payout, which he senses will be sooner rather than later. In other news, NetEnt’s long awaited Guns N’ Roses finally launched on January 21st, and online casino players can look forward to lots of unique features surrounding the 5 reel, 20 payline slot based on the iconic 90’s Rock band. Aside from win boosting features like free spins and random wilds, the game showcases actual live gig footage and a selection of five songs to listen to during game play. This amazing slot is available at all trusted NetEnt Canadian casinos like Leo Vegas [cta-button casino="leo-vegas" text_link="true" text_link_type="button" cta="Play at the 'King of Mobile Casinos' and claim your $1000 FREE"] [casino-list casinos="casumo" header="Play Now at Casumo Casino"] ...
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Microgaming is ringing in the New Year with an assortment of new games. Celebrate good fortune this New Year with Lucky Twins. Boasting delightful imagery, Lucky Twins is Microgaming’s latest release following the Asian theme. The mood set is set for this 5x3 reel, 9 selectable pay line slot by the rhythmic sound of the gong. The Fortune Child symbol, which represents protection, acts as the Wild and players are wished good luck by the iconic Meneki Neko waving cat throughout the game. Lucky Twins launches on Flash and available for download. You can watch the promotional video for the game here. Peek-a-Boo joins Lucky Twins for January release. This is a funny and colorful 5x4 reel, 40 pay line game with a fun ghost theme. Among other features, the quirky kid, that is the game’s special symbol, zaps ghost on the reels to award free spins and cash prizes. When Quirky Kid captures 10 ghosts in the ghost meter with his ray gun on reel 3, the free spins feature is triggered and you can win up to 13 free spins! While this happens, you can expand the slot 1024ways to win big! Peek-a-Boo launches on Flash and download. You can watch the promotional video for the game here. . In January, Untamed Giant Panda is launching on mobile. This is an installment from Microgaming’s Untamed slot series extremely popular with players. The 5 reel game with 243 ways to win boasts three bumper features – Collect a Wild, Your Gamble and Lucky Nudge. Last but definitely not least, multi-player Mermaids Millions are set to make a huge splash in January. The popular 5x3 reel slot with 25 pay lines has been converted for multiple players and it injects social elements to game play and launches in Flash and download. Up to 6 players can enter a virtual room in which they can chat, view each other’s game play and share the bonus round action. Microgaming’s Head of Product Channels, Neill Whyte commented, “2015 was a busy year for our Casino Games team, launching nearly 40 games to market, including the blockbuster hit Bridesmaids™ and the stunning Hot as Hades. And for mobile we launched over 30 HTML5 games including popular multi-platform releases Basketball Star and Happy Holidays. As we enter 2016, this January we are bringing diversity to our portfolio with an Asian-inspired game and a spooky classic.” [casino-list casinos="leo-vegas" header="Play Microgaming Games at LeoVegas"] ...
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