Betway has unleashed a number of creatively made ads just ahead of the much awaited Champions League. These ads show how the fans can go to any length to enjoy their favorite games.
The 'For the Love of the Game' is made of three short films named 'Capsule', 'Dingy' and 'Arctic'. These short films have a classic feel about them to simulate a dramatic effect on viewers.
The first spot of the three have appeared on screen on 28th May. It shows a couple of arctic explorers- one of them getting distracted by a football while the other is in combat with a polar bear. The characters are in peril.
The creative is the brainchild of Above+Beyond. It is in sync with the entity’s plan to produce several executions for various moments. Above+Beyond will also make use of modular scripting and a few production techniques for producing 15 episodes which will be based on the 3 major storylines.
The marketing and operations director of Betway said that the concept leading to these ads was a story development strategy to ignite the passion of football fans. The executive creative director of Above+Beyond, David Billing, said it is necessary to get a big idea and the present it to the target audience. He went on to add that a modular approach is necessary to roll out several episodes with time in multiple channels. In each of them, dialogue, action and emphasis are modified to fit the requirements of target audience in the best way.