2019.08.18

A Three Year Contract Has Been Signed Between Inspired Entertainment and Loto-Québec

As announced by Inspired Entertainment, the three-year contract with Loto-Québec will see casino content and virtual sports of Inspired on the online platform of Loto-Québec, during this period.

The sole rights to present popular gaming content of Inspired Entertainment viz. Maximus Soldier of Rome, 1st Down Slots (an amalgamation of virtual football and classic video slot) and Book of the Irish will be given to Loto-Québec under this agreement.

Reason for the choice of Loto-Québec

As per Brooks Pierce, Inspired Entertainment’s president and chief operating officer, the company has found a way to expand in the north due to its partnership with Loto-Québec, and the corporation of such stature, which is bound to play a crucial part in its expansion. Atop the peak of the Canadian gaming mountain, Loto-Québec can offer Inspired, just the dose of exposure the latter is in need of, with its gigantic traffic.

To promote its brand, Loto-Québec will customize Inspired Entertainment’s virtual sports white label solution, Virtual Plug N Play, post the primary release.

Signing an agreement with an established provider of virtual sports is a wonderful prospect for Loto-Québec to enlarge its network and provide variety to those in search of a little risk-free wagering, while at the same time remaining original. Loto-Québec‘s e-commerce executive, Julie Benoit says the company is waiting to see its expansion and promotion, following the portfolio enhancement brought about by the new association.

Synopsis of Inspired Entertainment

Inspired Entertainment functions in line with a dominant corporate policy, which is quite obvious when you look at its track record and its business expansion background.

Inspired provides its products to more than 40,000 retail outlets and a hundred websites and controls 35,000 plus gambling depots over 35 worldwide markets, at present.

Prior to shaking hands with Loto-Québec, Inspired had already set a decent number of records since the beginning of the year, some of which are cited below:

  • Between June and July 2019 it bagged the Virtual Sports Supplier of the Year Award for the fourth consecutive year at EGR B2B Awards.
  • In June 2019, Inspired announced its purchase of Gaming Technology Group of Novomatic UK Ltd, Novomatic Group Division. Later in June itself, it entered into an agreement to support day-night gambling outlets with Sports Information Services.
  • May 2019 saw the launch of Book of the Irish, another interactive slot.
  • In April 2019, Inspired unveiled its Bear Money interactive slot with the unusual Cash Collector bonus element.
  • February 2019 saw Gaming Intelligence award Inspired with the Virtual Sports Supplier of the Year Award at London’s ICE Expo.