4ThePlayer wraps Independent Funding Round, sets sights on US market

Independent casino software developer, 4ThePlayer recently announced that its funding round from private industry individuals has concluded. The action ensures that the developer remains independent and enables it to develop and release even more engaging and innovative titles.

The developer gathered a seven-figure sum from the founders and a selected group of industry individuals including Daniel Burns (Leading M&A specialist), Gil Rotem, (former Group Director of Gaming Strategy at Bet365), Ian Chuter (former COO of Ladbrokes Coral), Quentin Stott (CEO of Reflex Gaming), and Steve Schrier (former CCO at Scientific Gaming Digital.)

Andrew Porter, founder, and CEO of 4ThePlayer.com said, “We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years. Plus we will double down on our operator and player-focused engagement. We can’t wait to show you our latest innovations!”

Chris Ash, co-founder and Business Development Director of 4ThePlayer, added, “We are extremely excited that such a talented and experienced group of individuals have joined us on the 4ThePlayer journey. We look forward to drawing on their expertise and input as we take the business forward. 2021 is going to be an exciting year for 4ThePlayer.com as we look to expand into the US!”

With its origins in the UK, Andrew Porter, Chris Ash, Thomas Scalzilli, and Henry McLean co-founded the company to develop player-focused games. The team’s combined industry experience stems partly from working at Ash Gaming Ltd, founded by Chris Ash and later acquired by Playtech PLC.

4ThePlayer.com currently has seven titles in its selection including 9k Yeti and 6 Wild Sharks alongside two crypto-themed games, 100 Bit Dice and 1000X BUSTA. The company’s most recent release, 123 BOOM! features record-breaking explosive wins and was recently released via Relax Silver Bullet.

4ThePlayer boasts innovations like BIG REEL PORTRAIT MODE™, a new gameplay mode that takes full advantage of screens in mobile portrait play, and the unique ‘slot balance infographic‘ that helps players make informed game choices.