Australian casino software studio Big Time Gaming who pioneered the Megaways game mechanic, has contracted Future Anthem to assist in the detailed analysis of player behaviours. Future Anthem is a highly reputable market leader in in-game data science.
BTG will now have access to Anthemetric, Future Anthem's Game Data Science platform, which delivers player behavioural modelling and interactive visualisation on games. The platform predicts performance and identifies optimisation opportunities to benefit Relax Gaming's operator partners and their players.
As Anthemetrics has spin-level data at its core, it will empower BTG with the ability to analyse and optimise the gameplay experience for its titles.
Nik Robinson, the CEO of Big Time Gaming, said, "Leveraging the data provided by Future Anthem and applying that to our games could be a huge milestone for BTG, providing us with an opportunity to continue optimising our innovative slots."
"This is the first step in an important partnership that offers multiple growth opportunities that will benefit our customers and their players."
Leigh Nissim, the CEO and Founder of Future Anthem, said, "Big Time Gaming has always been a leader within our industry, and its commitment to Game Data Science and player personalisation, protection and optimisation is exciting."
"Whilst we ore starting with player-level insight on an important BTG distribution partner like Relax Gaming, I'm confident that there will be multiple opportunities for us to work together across the entire BTG portfolio in the future."