Malta-based iGaming developer EveryMatrix recently unveiled its first online casino games development investment in the United States. Armadillo Studios will fall under EveryMatrix Group and will operate out of the company’s US headquarters in Miami, Florida.
The fledgling studio will create iGaming content with US market-specific considerations in mind. The operation will be run by Razvan Haiduc, who will assume the role of Chief Executive Officer, and David Stoveld, who has claimed the title of Chief Operations Officer.
EveryMatrix revealed that it is currently recruiting for key roles in product development and design for the new studio.
Mr Haiduc first came to EveryMatrix in 2019 following a productive 5-year stint at iGaming content developer, iSoftBet. He joined EveryMatrix’s payments division and since then has worked his way up through several management roles across the company.
Mr Stoveld boasts an illustrious career in casino games production with several leading industry providers like Scientific Games, NetEnt, Yggdrasil, and Kalamba Games.
The company’s intention with the establishment of the new studio is to further its goal of becoming a force to be reckoned with in the regulated US iGaming market.
Happy to be here
EveryMatrix Group CEO, Ebbe Groes, stated that the company is elated to be able to make a contribution to the US gaming culture by offering its extensive portfolio of titles that will be entirely managed by its Miami team.
Mr Groes further stated that the appointments of Mr Haiduc and Mr Stoveld “bring us confidence that we can be a leading casino supplier in the US market by 2023.”
EveryMatrix President Americas, Erik Nyman, added that the lack of American-focused online casino games is a market gap that EveryMatrix is happy to fill.
Mr Haiduc noted the US iGaming market “holds a lot of promise” and he expressed certainty that the new investment represents a move in the right direction for the company.
EveryMatrix made its first foray into the US in 2020 when it revealed that it was awaiting regulatory approval that it had applied for from the New Jersey Division of Gaming Enforcement, so that it could market its offering in the state.
In April 2021, the company showed that it had secured a Completed Application status from the local regulator and that the final step would be acquiring a transactional waiver before it could enter the market.
The news of the brand’s US expansion came soon after it announced a strategic investment into Swedish developer Lady Luck Games, which is scheduled to be listed on the NASDAQ First North Growth Market from June 23.