Lisa Michaels
GAN Limited, a gambling software company recently revealed that its simulated gaming product will make its debut on the Las Vegas Strip and that this is made possible by a new partnership with Treasure Island Hotel & Casino.
The agreement enables the software provider to provide a bespoke simulated gaming experience for Treasure Island and its customers. The new product will be accessible via desktop and mobile applications incorporated into the venue’s retail casino rewards program.
GAN stated that the new custom solution will run under the company’s GameSTACK enterprise software system that offers over 500 simulated online casino games, many of which are based on popular brick-and-mortar casino machines.
GAN introduced its first simulated gaming solution in 2014 and currently offers its product in 101 land-based casinos across the US.
The provider stated that simulated gaming is an effective tool for retail operators to gain high-margin revenue using their existing customer databases. It further offered that its solution empowers operators and their properties to reach their markets with a premium desktop and mobile social casino experience, even in the case of states where real-money casino-style gambling has yet to be legalized.
GAN’s social gaming software comes bundled with marketing, brand curation, and revenue opportunities for the provider and its clients. The company remarked that it has a proven track record of increasing visitation at physical gambling properties.
The product has also proved to be effective in assisting capable of helping operators build an online database preceding the launch of real-money casinos.
Leading the industry
Marcus Yoder, the SVP of Sales at GAN, said that the company’s tech and software consistently demonstrate its industry-leading performance as well as contributing to its partners’ growth.
Yoder added that his team is thrilled to work with Treasure Island, a foremost land-based casino on the Las Vegas Strip that has embedded itself as a crowd favorite after almost three decades in operation.
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