Staff Writer
Kalamba Games recently joined forces with SoftGamings to provide casino content, a move calculated to boost the supplier’s global reach. Kalamba’s games catalogue will be made available on the SoftGamings platform, giving access to its most popular titles.
The collaboration means that real money online casino players will be able to play some of Kalamba’s most popular titles on the SoftGamings platform like Miami Bonus wheel, Blazing Ball, Sky Hunters, and the new Griffin’s Quest which made its first appearance in June 2020.
As a next-gen data-focused B2B casino games supplier, Kalamba Games’ objective is to grow its footprint in the casino market through a combination of immersive gaming and promotional campaigns. The company’s innovative approach is founded in dedication to mechanics and maths.
SoftGamings has achieved phenomenal market growth over the last decade, becoming a leading provider of white label casino solutions and its deal with Kalamba will further its desire for further market expansion. This is one of a series of recent partnerships designed to boost the supplier’s RSG platform, Bullseye which will be rolled out later in the year.
Mutual excitement
Giles Lucas, the CCO at Kalamba, stated, “The start to 2020 has surpassed expectations. Yet another distribution partnership displays once again the market enthusiasm for Kalamba’s content and the customer demand for innovation, quality, and games that players love to play. We are confident that the partnership will drive growth and innovation of both companies and provide an extended platform to deliver engaging games and solutions to our fans across the globe.”
Irina Sazonova, SoftGamings’ Director of Partnerships was equally enthusiastic. “Kalamba is clearly emerging as a supplier to watch and is consistently building high-quality content which we will be delighted to include on the SoftGamings platform. Kalamba provides great feature sets and mechanics; a pleasing UX and their games are always supported by great-looking lobby icons, so we’re very excited about this partnership.”
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