Kindred publishes its revenue in safer gambling push

Date Published

Authored by

Staff Writer

Kindred logo

Kindred Group has made history as the first gambling operator to reveal the share of revenue that it receives from harmful gambling. This action signals the company’s continuing initiative to deliver safe gambling experiences.

Kindred’s objective is to have none of its revenue generated from harmful gambling. To this end, the company has taken up a strategy of transparency, sharing its financial figures and introducing measures aimed at assisting customers to overcome their problematic gambling behaviour.

Kindred Group has pledged to publicize knowledge of the issue and initiate a factual dialogue regarding harmful gambling and its effects.

The company made an announcement stating that since it first adopted its transparency policy, 98 per cent of the players on its platform have displayed responsible gambling behaviour, which shows that the implemented measures have borne striking results.

Closing the gaps

Kindred‘s sharing of the share of revenue it gains from harmful gambling will be presented alongside reports detailing improvements in its customers’ gambling behaviour. The most recent report states that high-risk players contributed 4.3% of revenue.

Henrik Tjärnström, the CEO of Kindred Group said that his company intends to consistently improve its harmful gambling behaviour detection.

“We want gambling to be simple and enjoyable for everyone. Reducing harmful gambling in society is a long-term process which requires a fact-based, open, and constructive dialogue, not least with decision-makers. We want to contribute to that. The most important thing decision-makers can do right now is to reduce the flight to unlicensed gambling operators, who fail to provide players with any safety measures whatsoever. The so-called channelization must increase.”

Kindred’s safer gambling program has been running for a few years already and it aims to have the company achieve zero percent revenue from harmful gambling by 2023.

The integral components of the plan include improved methods of identifying potentially harmful behaviour and enhancement of existing support tools to guide players who show signs of risky behaviour away from the perils of problem gambling.

At the moment, Kindred is pouring its energy into targeted intervention with automated communication that will alert players to their behaviour and provide support.

Mr Tjärnström continued, “In order to evaluate our own sustainability work and to counteract harmful gambling, we continuously measure how our efforts contribute to healthier gambling together with how much of our revenue that comes from harmful gambling. We want to share these figures to increase the understanding of our long-term sustainability work and contribute to a safer gambling experience. Local market regulation is an important part to achieve this.”

The company has committed to sharing its harmful gambling revenue every quarter on its website.

Kindred Group CEO: Henrik Tjärnströmk

Guides and Feature Articles Similar to this Topic

More News From 32Red

Relax Gaming boosts audience reach with landmark 32Red deal

Relax Gaming boosts audience reach with landmark 32Red deal

Relax Gaming has recently brought a new operator on board for its rapidly-growing gaming client base.Relax’s long-running partnership with Kindred Group now requires the company to launch an array of its games with the operator...

Continue Reading

Paysafe and Playtech collaborate to enter UK and Europe market

Paysafe and Playtech collaborate to enter UK and Europe market

Online payments solutions provider Paysafe and iGaming supplier Playtech have inked a new cooperative agreement that sees them extend their existing partnership as the payment platform becomes available in the UK and Europe.Both companies...

Relax Gaming releases Temple Tumble 2 Dream Drop

Relax Gaming releases Temple Tumble 2 Dream Drop

Relax gaming has made good on a promise it made earlier this year to wow players with an exciting online slot featuring an innovative new mechanic. The provider recently announced the debut of its brand new title, Temple Tumble 2 ...

Microgaming hands-off gaming content to Games Global Limited

Microgaming hands-off gaming content to Games Global Limited

It has been six months since Microgaming announced the sale of its distribution business and online games portfolio to Games Global Limited. Now, with the deal finalized, the iGaming giant’s lucrative legacy officially has a new owner...

Palms Casino Report Las Vegas open again after 2 years

Palms Casino Report Las Vegas open again after 2 years

The Palms Casino Resort in Las Vegas had lain dormant for two years, but now with pandemic fears abating, the venue has returned to welcoming patrons again. The property re-opened to the public on April 27, 2022.The Palms General ...

Play’n Go launches Lordi Reel Monsters slot

Play’n Go launches Lordi Reel Monsters slot

Iconic horror rock ban Lordi lends its grim visages and terrifying tunes to a brand new Play’n GO online slot, Lordi Reel Monsters, an experience that just might rock your socks off.The Finnish heavy-metal band rose to fame at the...

Relax Gaming taps Gaming Realms to develop a new title

Relax Gaming taps Gaming Realms to develop a new title

Leading iGaming Supplier Gaming Realms recently confirmed that it had secured a new licensing agreement with games provider and aggregator, Relax Gaming. With the agreement in place, Gaming Realms will now develop a new Slingo game...

?>
VIEW ALL NEWS