Lisa Michaels
Playson has gained new exposure for its online casino content by partnering with emerging iGaming platform provider powerhouse, The Mill Adventure.
The deal with The Mill Adventure will see Playson provide its new partner’s clients with access to a selection of its most popular iGaming titles.
Fan-favourite Playson titles like Buffalo Power: Hold and Win, Book of Gold: Multichance, and Rise of Egypt Deluxe are now hosted on The Mill Adventure’s platform. The partnership also includes the provision of Playson’s promotional tools, including Feature Trigger, Free Spins, and regular Network Tournaments.
The Mill Adventure was founded in 2019 but already provides a holistic online gaming platform that includes licenses and operations for rapid deployment and growth in the highly-contested online gambling sector.
The Mill Adventure’s current offering includes white-label casinos under its B2C license from the Malta Gaming Authority. The company is fully certified in the regulated Swedish online gambling market, where it operates under a license from the Swedish Gambling Authority through a fully-owned subsidiary.
A fortuitous team-up
Playson Sales Director Blanka Homor stated that it is exciting news that the company’s games have gone live on The Mill Adventure’s platform, “A company with a comprehensive iGaming platform that will allow our titles to be deployed rapidly across a range of key markets.”
Ms. Homor further stated that Playson has more product releases scheduled for the coming weeks with extremely exciting times to come on the horizon.
The partnership with The Mill Adventure will expose Playson’s games across its new associate’s platform network in key markets including Finland, Sweden, and Germany, greatly boosting Playson’s European footprint.
The Mill Adventure’s Head of Casino, Bjørnar Heggernes stated that Playson is a prominent developer in the iGaming industry and an exciting new partner to have. He expressed his company’s eagerness to welcome the developer on board. He went on to say that The Mill Adventure is committed to “enhancing the gaming experience for all our partners and collaborating with premium quality studios such as Playson helps us to continue doing exactly that.”
Playson recently announced another content supply deal with online gaming operator Alea. This agreement allows the content maker to roll out its games across its partner’s brands. Alea owns the first real-money virtual reality casino in the world, SlotsMillion which now offers Playson content.
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