2019.10.17

New Zealand Online Casino Launched by SkyCity, GiG

SkyCity Entertainment Group, the New Zealand casino operator in association with Gaming Innovation Group (GiG), an online gambling entity, has gone viral with its primary online casino through its holding, SkyCity Malta.

In an effort to adjust to the constant evolution of the gambling industry, SkyCity launched its skycitycasino.com following its announcement to penetrate the iGaming world.

SkyCity’s Malta based subsidiary is handling its online casino. The company is using GiG’s casino content, user interface, CRM, its platform, marketing and its overall services. 

SkyCity ran concrete casinos in Australia and New Zealand before its entry into the online gambling arena.

Talking about the latest inauguration of their online casino, Graeme Stephens, SkyCity CEO stated that they obviously did not expect a rush of revenue on their content, but the change displays “prospects for expansion and development of our revenue in an emergent commerce, which is absolutely suitable to our surface based functions that provide a multiple gaming network for our patrons. 

May was when the alliance between GiG and SkyCity was first announced. In order to bypass the gambling laws of New Zealand where only the state-affiliated TAB and Lotto are the exclusive authorized online gambling service providers, SkyCity decided Malta would be the best base to run its online casino.

Impending Market Reshuffle

Immediately after New Zealand’s Internal Affairs Department advertised the commencement of a public forum for discussing whether a more moderate structure should replace the present iGaming laws, where the former can invite more overseas companies to avail licenses from native authorities to be able to operate in a lawful manner, news arose about GiG and SkyCity introducing their latest New Zealand intended online casino.

30 September is the deadline for the public to express their views on whether they are okay with the present rules or there should be a shift in regulations.

According to SkyCity’s owner the preferred way out would be “a synchronized online gaming industry in New Zealand.” In the event New Zealand relaxes its market policy, it will be in a position to take on the B2C elements of its joint trade with GiG, under their agreement.

In information shared by the Department of Internal Affairs, New Zealand witnessed an increase of 84% from NZ$132 million in 2015 to NZ$243 in the year 2017 because of the operators disregarding the rules and serving local gamblers. New Zealand’s stakeholders have splurged NZ$381 million in the past 1.5 years.

Credit cards for the intention of gambling will most probably be banned by the Department of Internal Affairs, as per information last month. According to the authorities it’s a part of steps to curb the unwarranted amounts spent on illegal betting and gaming websites by its local gamblers.