2020.12.01

Relax Gaming and Pinnacle ease into new partnership

Relax Gaming (RG), a leading iGaming aggregator and content supplier, has inked a distribution deal with Pinnacle that will see it launch its diverse portfolio of slot games with the sportsbook and online casino operator.

Some of  RG’s top in-house titles like Money Train 2, Snake Arena, and La Fiesta are already available through Pinnacle, alongside a range of aggregated content from the developer’s studio network.

Relax’s studio’s third-party partner content includes titles from Silver Bullet, ReelPlay, Kalamba Games, and Fantasma Games.

The partnership with Pinnacle adds another distribution partner to RG’s growing list of strategic alliances.

Content is key

Fresh off a newly signed deal with Big Time Gaming, Relax’s representatives conveyed how excited the company is to provide Pinnacle with its content and expressed that it intends to deliver the best casino games to its partners.

Daniel Eskola, the CCO at Relax Gaming said, “Pinnacle is a fast-growing industry name, and we are excited to be providing the operator with a wide variety of content that has proven to boost customer engagement and retention. We are committed to delivering the best casino games to the market with speed and efficiency. This partnership is a result of the quality service we offer on a day-to-day basis.”

Pinnacle, which recently partnered with GRID, expressed through its officials that its growth strategy for its casino vertical is ambitious and that a long-term partnership with RG would be an advantageous one.

Steve Wells, Head of Casino and Games at Pinnacle, said, “We have a very ambitious growth plan for our casino vertical, and it is vital to be able to count on high-performance and creative content such as that offered by Relax Gaming. Relax creates some of iGaming’s most exciting and engaging products, and it’s great to be able to share them with our players. We look forward to a long and fruitful partnership together.”

A closer look at Relax

Relax Gaming Group was established in Malta in 2010 and over the years has expanded its offering, growing to become a major supplier in Europe. The company holds licenses in various European jurisdictions,  including Alderney, Malta, United Kingdom, and Romania. Its product catalogue contains poker, bingo, and casino games.Relax Pinnacle