Relax Gaming, the well-known i-gaming aggregator and supplier of unique content, has inked a deal with the gaming industry's largest operator, GVC Holdings. This new deal is going to play a crucial role in Relax Gaming's efforts to increase its global presence.
GVC Holdings' leading online casino venture will start offering Relax Gaming's proprietary slot titles such as Temple Tumble, Money Train, and Snake Arena along with a slew of premium games from the huge library of games offered by the supplier.
GVC Holdings has a license to operate in more than 20 countries. The group controls some of the industry's most prominent online brands, including bwin, Sportingbet, Ladbrokes, partypoker, and Coral. Relax Gamings' content will not only feature on GVC's consumer-facing brands but also on the group's B2B services that it offers to some of the leading gaming operators worldwide.
One of the first operators to gain access to Relax Gaming's content would be the Danske Spil, the state-owned national lottery in Denmark. Danske Spil is a part of the World Lottery Association, which many consider being one of the leading lottery operators in the world. By offering its content to Danske Spil, Relax Gaming has started its expansion in Denmark, and soon it will start offering its content all over the globe.
The global reach of GVC would be very helpful to Relax Gaming's ambition to create a strong presence on a global scale and become a commercial success. This partnership is the latest entry in the list of deals that Relax Gaming has made with the top-tier operators in the past. This deal is an example of how popular the content offered by Relax Gaming is in the real money online casino industry.
In a statement, Daniel Eskola, the COO of Relax Gaming, said, "GVC is one of the most well-respected names in the gambling industry with years of experience in the sector, and we're delighted to have signed a deal to provide our popular content to its online brands.
It's been an incredibly busy year for us at Relax Gaming as we continue to expand our network with leading operators. We look forward to offering our games to an even wider audience through this exciting new partnership."
Paris Anatolitis, the Commercial Director at GVC, also talked about this deal with Relax Gaming. He said, "At GVC, our aim is to provide our customers with the most cutting-edge and innovative content available and deliver the industry's premier gaming experience.
We're absolutely delighted to have joined forces with Relax Gaming, and we know its games will be a huge hit with our players and a fantastic addition to our market-leading portfolio."
In 2020, Relax Gaming will also celebrate its 10th anniversary. It has been providing some of the best content to the industry for the past 10 years and has become a globally recognized brand. The company offers over 1000 proprietary and third-party studio games to its partners, and the number of games as well as the partners is increasing with each passing year.