Staff Writer
There has been a 5 year contract between Inspire Entertainment Inc and SBTech, associate supplier of solutions for the iGaming business, to have its RGS casino content incorporated on SBTech’s stage, as per Wednesday’s announcement.
SBTech’s casino content customers will now be able to access Inspired’s wide portfolio of casino games especially its showpiece, Virtual Sports once the merger is concluded. More than fifty world-wide online gambling operators are presently served by SBTech.
Titles such as Inspired’s 1st Down Slots (the original slots game that has American football clips), Centurion and Book of the Irish will be available to SBTech’s manifold clients by virtue of this integration.
The scope of Inspired’s live relationship with SBTech, which presently distributes virtual sports over the numerous European markets, will be unlimited in line with the deal.
The arrival of Inspired’s recent content supply agreement followed the company’s announcement of buying Gaming Technology Group (NTG) of Novomatic UK Ltd, the Austrian gambling company NOVOMATIC Group’s UK arm.
An amount of EUR equivalent of $120 million for the gaming operation was assured by Inspired. The contract, supposed to be finalized in the third quarter of the year, will substantially enhance the presence of Inspired in the gambling markets of UK where its Category B3 and B2 gaming terminals are already being supplied to vendors.
Claire Osborne, Inspired’s vice president of interactive says of their new 5 year contract with SBTech, that her company’s integration onto SBTech’s casino podium would further strengthen their resolve to offer top notch casino content.
SBTech’s award-winning expertise has a massive client base, which would be instrumental in boosting Inspired’s scope, in both the new as well as recognized markets.
Inspired’s RGS casino content is slated to be launched this month in the United Kingdom. The two companies stated, expansion into New Jersey will follow soon after.
According to Andrew Cochrane, SBTech’s Chief Development Officer, Inspired’s Virtual Sports have found favour with their partner’s players and they are eager to extend their association with Inspired to have its casino product be integrated onto their platform.
Through a supply deal with Finland’s gambling monopoly, Veikkaus, SBTech, earlier this week, boasted of an expansion in the Nordics. The terms of the deal state that the supplier would fuel the operator’s online betting operations as well as betting network markets.
Integration of SBTech’s betting platform know-how into Veikkaus’ online channel has already commenced as stated by SBTech. This will pave the way for the operator to launch its digital sportsbook in the beginning of 2020.The release of SBTech’s product across Veikkaus’ vendor betting system, which covers more than 3,000 shops all over Finland, will follow the commencement of online operations.
SBTech is also eager to reinforce its efforts for spreading out in the US. There are extensive talks by the company for being acquired by DraftKings, the US sports and daily fantasy sports operator. There’s however, been no further information on the subject since news first broke about the prospective deal late last month. DraftKings will become financially secure with its own domestic casino content and sports betting platform, if the deal does come through, which would then allow it to focus on getting bigger in the US.
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