2020.11.09

Yggdrasil gains a strategic edge with Enlabs' Optibet alliance

One of the online gambling industry's most prolific brands, Yggdrasil, recently inked a partnership with the Enlabs-owned brand, Optibet to host its premium online content on the operator's platform.

The partnership means that the operator will be able to offer players access to Yggdrasil's complete catalogue of ground-breaking slot titles. The partnership includes popular titles like Hyperburst, Jackpot Express, Lucky Neko Gigablox, and Valley of the Gods 2.

In addition to Yggdrasil's past top titles, the operator will also be able to offer titles released via the YG Masters program. Enlabs is one of the biggest iGaming operators in the Baltics and expects to grow its market share in the region, thanks to this new development.

Growing its reach

Yggdrasil was recently granted ISO/IEC 27001 certification, and its representatives revealed that the company is excited at the prospect of expanding its footprint in the Baltics and is gleefully anticipating being able to offer its games to new players.

Fredrik Elmqvist, Yggdrasil's CEO said, "We're delighted to further expand our footprint in the Baltics and that more players will be able to enjoy our top-performing games through this deal with Enlabs. They are in for a real treat as we are constantly adding new content to our extensive portfolio of thrilling and original games."

Enlabs, which recently secured a majority stake in Shogun Group communicated that the company is over the moon about the deal.

The CPO at Enlabs, Christopher Davis, said, "This is an exciting development for us to partner with such an innovative, forward-thinking company like Yggdrasil. They have some fantastic games, and this deal further underlines our ambitions to reach a global audience."

A brief history of Yggdrasil

Yggdrasil was founded in 2013 and through its growth in the iGaming industry, has become a global leader in the provision of online gaming solutions for operators. The company operates within the regulated remote gambling industry and is dedicated to maintaining the licensing requirements of its respective licensing jurisdictions. The developer has licenses from the United Kingdom Gambling Commission, Malta Gaming Authority, and the Romanian regulator (ONJN). It secured its first license in 2013 and released its in-game promotional innovation, Boost in 2015.

Enlabs in focus

Enlabs is a Swedish iGaming and betting operation that was previously named Nordi Leisure AB. The company owns and runs sports, casino, and internet gaming business units alongside its online casinos and land-based betting shops under the Optibet, GoldClubCasino, and Best brand names. Enlabs also deals in sports results, and provides performance-based marketing solutions and mobile online gaming solutions. The company owns subsidiaries in Estonia, Latvia, Malta, and Sweden.

Yggdrasil Optibet