Lisa Michaels
iGaming developer Betsoft Gaming will now reach an even wider global audience thanks to a recent deal that will see it launch its slot portfolio on the 888casino.com website.
The distribution agreement between Betsoft and 888casino’s parent company 888 Holdings will encompass the provider’s recent blockbuster releases including Primal Hunt and Take The Bank, as well as games from Betsoft’s 2021 roadmap, like the much-anticipated Take Olympus and Stacked slots.
888casino players will have access to Betsoft’s titles for the very first time and the rollout of this content was facilitated via Pariplay’s content aggregation platform, Fusion. The content aggregator was built to assist Pariplay’s partners to engage strategically with regulated markets and establish their presence in their chosen area.
Betsoft was founded in 2006 and is regarded as a leading force in the development and provision of online casino games and related solutions. The provider is also unrivaled in its creation of cinematic casino titles and its catalog of over 200 RNG titles is now available across over 200 major online gambling operators.
The company is headquartered and licensed in Malta and distributes content to over 15 regulated markets, with its titles independently certified by Gaming Labs International.
Betsoft’s Head of Account Management Anna Mackney said that 888’s dedication to providing premium experiences to a broad player demographic “makes this a complementary and exciting partnership.”
888’s VP B2C Casino, Talya Benyamini stated that Betsoft’s “dynamic content portfolio will validate our commitment to deliver the market-leading experience to players across the globe.”
This only one in a recent series of content deals finalised by 888 and its online casino operation. In April 2021, the brand boosted its games lobby with content from flourishing provider Hacksaw Gaming.
March 2021 saw 888 join forces with BF Games to add the provider's titles to its online casino sites with BF Games gaining an expanded regulated presence from the arrangement. The operator also recently signed a partnership with a Swedish provider, ELK Studios, to have its games added to its Italian sit and february 2021 saw 888 sign a casino games and live casino deal with major provider Playtech.
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