Staff Writer
Gaming Innovation Group (GiG) recently joined forces with BlueRibbon, a B2B marketing platform to have its player engagement tools added to the platform. This allows GiG to extend its iGaming offering to a global partner base.
GiG’s state-of-the-art player engagement tools will empower its partners to produce customised content jackpots that add new dimensions of gameplay engagement and enjoyment.
BlueRibbon’s player engagement platform improves player loyalty and boosts brand differentiation as part of its added value benefits. The company is proud of its wide selection of engagement tools, including jackpot tournaments, customised jackpot mini-games, and widgets. The platform’s purpose is to create an enhanced, personalised user experience for operators and their players.
The CCO at GiG, Ben Clemes said, “We are excited to have partnered with a leading marketing platform like BlueRibbon. At GiG, we are always looking for ways to enhance and improve our existing offering to our partners.”
“Integrating BlueRibbon’s jackpot solution allows us to enhance our frontend by adding a new level of gamification to our existing games portfolio. This will allow our partners to drive customer engagement and retention and differentiate their brand by enabling them to offer exclusive jackpot promotions tailored to their players’ profiles.”
Dan Fischer, Co-Founder, and CMO at BlueRibbon also offered up comment, saying, “Teaming up with GiG is an exciting move for BlueRibbon. Our unique gamification solutions are sure to add exceptional value to GiG’s service offerings at the highest level while giving their partner operators the ability to differentiate themselves from their competition. We are proud to be partnering with GiG as we revolutionise the iGaming experience together.”
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