Lisa Michaels
Aspire Global-owned Pariplay, a prominent iGaming aggregator and content provider recently finalized a partnership agreement with Helio Gaming.
Under the partnership, Helio’s lottery-based games will go live on the Fusion platform. Helio’s content includes progressive, award-winning RNG lottery-based games, customized for specific operator markets.
Bringing something to the table
This integration means that Fusion will contribute a new vertical to the extensive online offering. The platform boasts thousands of titles from the industry’s best developers and a toolbox of back-office conversion and retention services, geared at enhancing player value.
Representatives from Pariplay’s stated that Helio’s innovative products would attract new players for its operator partners with partnership significantly enhancing the aggregator’s offering.
Christine Lewis, the Chief Commercial Officer at Pariplay, said,
“Helio Gaming’s innovative lottery products will help operators attract new players to one of the most traditional gaming verticals and with several hourly, daily and events based draws, customers have plenty of opportunities to win big. Our mission is to have a diverse and broad content offering available on our Fusion platform and by adding Helio Gaming’s portfolio, our operator partners’ selection has just been significantly enhanced.”
Officials from Helio shared that the company is pleased to have its content featured on Pariplay’s platform as this will assist the developer in reaching top-tier operators in various key markets and that it is eager to offer up its lottery vertical.
Keith Galea, the CEO at Helio Gaming, said,
“We pride ourselves in offering interesting alternative content and our games have been proven to attract different demographics, boost retention and to galvanize dormant players. Featuring on Pariplay’s platform will guarantee our portfolio reaches top tier operators across numerous key markets and we are excited to further push the lottery vertical together.”
Pariplay was first established in 2010 and currently counts over 70 gaming experts among its staff with offices in Israel, Bulgaria, Isle of Man, and India. The company’s teams ensure it stays at the forefront of internet gaming systems provision with the development of premium, in-house developed gaming platforms and Internet games with integrated third-party games from leading industry providers also included.
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