Lisa Michaels
Pariplay, an online casino games aggregator, recently finalized an agreement to have content from its Fusion aggregation platform distributed via iGaming platform provider, The Mill Adventure.
The Mill Adventure and its brands will soon have access to Pariplay’s proprietary gaming content and thousands of titles from numerous premium content suppliers.
The content on the Fusion platform aside, The Mill Adventure stands to benefit from a range of conversion and retention tools and mechanics featured that the platform offers. All of these elements are tried and trusted in assisting operators to engage with their players and capitalize on entertainment for boosted revenues.
The Mill Adventure is a Malta-based company that offers a comprehensive online gambling platform that includes licenses and operations to aid in speedy distribution. This solutions toolkit supports the entire process of taking a new online casino live, allowing operators to focus on qualitative audience engagement.
Pariplay was founded in 2010 and Its Fusion aggregator stands as one of the most inventive in the industry. It offers thousands of online casino titles from over 150 content suppliers with over 120 proprietary games. The company holds licenses from the UK Gambling Commission, the Malta Gaming Authority, the Government of Gibraltar, the Romanian National Gambling Office, and the New Jersey Division of Gaming Enforcement.
Pariplay’s VP of Sales, Andrew Maclean, said that the company is thrilled at the chance to work alongside The Mill Adventure whose use of “the power of AI, automation, and flexibility in providing a complete gaming solution to their customers adds real value.”
Maclean added that Pariplay is also excited to have its proprietary and third-party content presented to The Mill Adventure’s players and that this would boost its global market presence.
Bjørnar Heggernes, the Head of Casino at The Mill Adventure stated that joining forces with Pariplay allows the company access to “an unparalleled number of games and proven content” for both their white-label brands and independent operators whose brands are powered by their platform”.
He also said that the integration with Pariplay is nearing completion and should be finalized within the current quarter.
This is but one in a series of recent deals that Pariplay has entered into. In August, the company revealed that it would be adding content from Portuguese studio Neobiz to Fusion and later also unveiled a partnership with BetPlay that will enhance its presence in the Columbian market.
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