Pariplay signs with GAN to bolster US presence

Since its entry into the US market in February 2021, global leader in content provision and aggregation Pariplay Ltd. has made further moves to deepen its foothold in the North American territory. Its latest push comes in the form of an agreement signed with platform provider GAN to have its full catalogue of proprietary games marketed to American players.

Cultivating a presence

The deal will see Pariplay’s content being shopped out to millions of players across the three states that GAN currently operates in, namely, New Jersey, Pennsylvania and Michigan.

The developer’s remarkable portfolio of games contains a mix of old-school, Las Vegas-style slots and modern online games boasting a wide selection of themes, features and gameplay. Some of Pariplay’s most popular titles include Grand Loot Slot, Lucky Vegas Slot, and Treasure Temple Slot.

Christine Lewis, the CCO at Pariplay, commented on the new alliance, saying,

Establishing a presence and building our brand in the US market is a priority for us this year. The US is growing at an impressive rate with more states currently considering legalising online gaming and our objective is to be at the forefront of the developments.

By partnering with GAN, a well-established supplier in the market with leading operator partners, we will get our games in front of a significant audience across numerous states and we are excited about growing our business in the US together. Partnering with GAN will get our games in front of a significant audience across numerous US states,” she concluded.

Its partnership with GAN will serve to expand Pariplay’s footprint in the US market via the former’s plug & play aggregator platform that currently supplies around 20 real money and social casino operators in the US.

Jeff Berman, the CCO at GAN said,

Pariplay’s extensive content portfolio provides innovative games that offer maximum entertainment and engagement that appeal to all player types. With the addition of Pariplay’s games, we will significantly boost our existing offering and provide our partners with premium titles that we are certain slot fans will love.

Pariplay has already launched over 120 of its titles in the US thanks to its deal with Rush Street, a gaming company with a flourishing reputation in North America.

Christine Lewis   Pariplay COO