Aspire Global, the online gambling software provider is in a deal to purchase, for a sum of £11.8m/$14.9m i.e. €13.1m, GMS Entertain Limited, the parent company of the B2B supplier Pariplay.
It is expected by both companies that the deal will be completed in the third quarter of this year, with Aspire Global stating that though it may have a favourable impact on its EBITDA from 2020, it is not sure to influence its results for the year 2019.
Aspire feels the acquirement will boost its B2B business as it will enhance its bouquet of games by channelling a way to sell and distribute its proprietary games outside its set-up as per M&A policy and also expand its network.
Pariplay, the B2B software provider, is an independent content operator and manufactures casino substance in its own gaming studios. Pariplay is also an approved service provider in New Jersey which, as noted by Aspire, will offer US operators to avail its own gaming content, leading to an opportunity for substantial expansion.
Pariplay’s games are certified for most of the regulated European markets and its igaming is licensed in Gibraltar, Romania, UK, Malta and Curacao.
Tsachi Maimon, chief executive of Aspire says: “getting hold of Pariplay is in accordance to our M&A plan focusing on external games sales and B2B development and we are extremely thrilled about it.”
“The acquirement of Pariplay has other benefits too, like providing a channel to sell ownership games outside our network, cutting costs and widening our gaming collection.”
Founder and chief executive of Pariplay, Gili Lisani adds: “Pariplay is where it is now because of the entire team’s dedicated efforts and full-on commitment since its inception in 2011 and I am incredibly proud.”
She added – “In all confidence I can state, the company is now ready to be sent off for its next step in the development-drive and I am convinced the union with Aspire Global is fabulous, allowing both ventures to reach new horizons.
The deal was confirmed after Aspire reported last month of an increase in revenue for the first quarter of the year mainly due to the enhanced customer services for retention and conversion.
Returns up to March 31, 2019 totalled an amount of €33.2m, an increase by €18.4m in the equivalent previous year period.