Push Gaming and fledgling Ichiban aim for number 1 with new casino content supply deal

Online casino industry content and related solutions supplier, Push Gaming, has joined forces with the freshly founded iGaming company, Ichiban to supply it with online casino content.

Ichiban means “first” or “best” in Japanese and this is apt as the deal is part of Push Gaming's strategy to enlarge its global presence in an otherwise adversity-filled year.

Ichiban Ventures was only formed in August 2020 but was able to hit the ground running, thanks to its founding team of industry experts whose combined knowledge and experience practically guarantee the company's future as an industry leader.

Ichiban and any future affiliated online casino brands will be given access to the Push’s full games portfolio, including titles like Jammin’ Jars, Razor Shark, and Mystery Museum.

Push Gaming also runs an exclusive platform that offers a user-friendly casino backend that was developed with “a high degree of technical competency.” This solution includes comprehensive data analysis, a bonus and rewards system, payment services overseen by a dedicated payments team, security tools, automated CRM, and 24/7 customer support.

Push Gaming’s licenses come from the Malta Gaming Authority and the UK Gambling Commission and allow the brand to push its products to some of the most established regulated iGaming markets.

Conquering the globe

Fiona Hickey, Head of Sales at Push Gaming commented on the partnership, saying, that Push Gaming values the opportunity to work with exciting iGaming brands that are aligned with the supplier’s goals for global expansion while producing quality titles for a thriving audience.

Ms. Hickey explained that Ichiban’s newness in the market is not a concern as the team behind the company possesses a wealth of combined expertise and knowledge. She went on to say that she expects their new partner to grow into a “market-leading casino.”

Ichiban Chief Experience Officer Giuseppe Bellomo expressed his company’s excitement at being able to offer Push Gaming’s “cutting-edge slots portfolio” that has “continuously proven popular in diverse markets across the globe.”

Mr. Bellomo concluded by saying his organisation prides itself on delivering a unique gaming experience to its players and that he looks forward to the working partnership with Push Gaming.

This is only one in a flurry of recent supply deals signed by Push Gaming. Earlier in October, the company added iGaming brand Casumo to its list of content partners.

September was also a month of new alliances as Push Gaming revealed partnerships with IGT for the Norsk Tipping launch, The Rank Group, and the newly launched Casino Days.