Yggdrasil signs content deal with Betway

Date Published

Authored by

Staff Writer

Blog yggdrasil

Global iGaming powerhouse, Yggdrasil, recently finalised a deal that will see it gain significant exposure for its content. The developer’s new partner of choice is international iGaming and sports betting operator Betway.

The deal enables Yggdrasil to provide its whole catalogue to Betway across several regulated markets, like the UK and Germany, which recently officially opened up the market for online casino operators.

Under the deal, both Yggdrasil’s proprietary content and games from its third-party studios, via the YG Masters , will be made available. All content furnished with the developer’s Game Engagement Mechanics will also be provided to Betway and its burgeoning player community.

Betway is a global leader in the iGaming and wagering sectors and sponsors numerous international sports organizations such as Premier League club West Ham United, among others.

Yggdrasil is the latest in a series of content suppliers who have signed content deals with Betway, following brands like the Scientific Games-owned, Sydney-based studio Lightning Box.

Significant partnership

Yggdrasil’s Director of Commercial Operations, Andrew Pegler said that his company is thrilled to be associated with such a “hugely recognizable brand.

He added that the company’s collection of thrilling slots delivers immersive gameplay experiences and that Yggdrasil is confident that its offering will hold great appeal for Betway’s players.

Pegler also stated that Yggdrasil finds itself in an exhilarating time of the expansion of its presence with top-tier global and local operators and that the company is seeking to bolster its business approach of working in tandem with its partners to achieve their growth ambitions across major regulated territories.

Yggdrasil also recently announced that it had gained a license to market its products in Greece’s iGaming market. The brand also recently made its first foray into Slovakia via an existing partnership with iGaming operator Tipsport.

Betway’s Marketing and Operations Director, Paul Adkins said that Yggdrasil’s content has “long stood out in the market for their impressive and engaging designs” and that the company is pleased that it can now offer it to their players.

Adkins added that with a “comprehensive roadmap of exciting games, features, and tools”, Betway is thrilled to have nailed down the new partnership and anticipates a productive working relationship with Yggdrasil.

Yggdrasil enter Betway agreement

Guides and Feature Articles Similar to this Topic

More News From Betway Casino

Combined strength shines in new 1x2 Network, Betway deal

Combined strength shines in new 1x2 Network, Betway deal

Betway has joined the growing legion of 1x2 Network’s tier one operator partners and will have its collection of online slots and RNG games integrated into the popular gambling brand’s offering. Games from subsidiaries, 1x2 gaming...

Continue Reading

Paysafe and Playtech collaborate to enter UK and Europe market

Paysafe and Playtech collaborate to enter UK and Europe market

Online payments solutions provider Paysafe and iGaming supplier Playtech have inked a new cooperative agreement that sees them extend their existing partnership as the payment platform becomes available in the UK and Europe.Both companies...

Relax Gaming releases Temple Tumble 2 Dream Drop

Relax Gaming releases Temple Tumble 2 Dream Drop

Relax gaming has made good on a promise it made earlier this year to wow players with an exciting online slot featuring an innovative new mechanic. The provider recently announced the debut of its brand new title, Temple Tumble 2 ...

Microgaming hands-off gaming content to Games Global Limited

Microgaming hands-off gaming content to Games Global Limited

It has been six months since Microgaming announced the sale of its distribution business and online games portfolio to Games Global Limited. Now, with the deal finalized, the iGaming giant’s lucrative legacy officially has a new owner...

Palms Casino Report Las Vegas open again after 2 years

Palms Casino Report Las Vegas open again after 2 years

The Palms Casino Resort in Las Vegas had lain dormant for two years, but now with pandemic fears abating, the venue has returned to welcoming patrons again. The property re-opened to the public on April 27, 2022.The Palms General ...

Play’n Go launches Lordi Reel Monsters slot

Play’n Go launches Lordi Reel Monsters slot

Iconic horror rock ban Lordi lends its grim visages and terrifying tunes to a brand new Play’n GO online slot, Lordi Reel Monsters, an experience that just might rock your socks off.The Finnish heavy-metal band rose to fame at the...

Relax Gaming taps Gaming Realms to develop a new title

Relax Gaming taps Gaming Realms to develop a new title

Leading iGaming Supplier Gaming Realms recently confirmed that it had secured a new licensing agreement with games provider and aggregator, Relax Gaming. With the agreement in place, Gaming Realms will now develop a new Slingo game...

?>
VIEW ALL NEWS