Leading global operator, Betsson, has extended its established partnership with Yggdrasil to join its YG Masters programme. Joining YG Masters will allow the operator to employ GATI technology which will enable it to create and distribute gaming content. This is Yggdrasil’s, first existing operating partner to join the programme.
The network ensures that the development and distribution of new gaming content with the supplier are more efficient than with traditional models.
An enthusiastic joining of hands
Yggdrasil, fresh off a recently signed deal with Jelly Studio, says it is exhilarated about the extended Betsson partnership.
Stuart McCarthy, Yggdrasil’s Head of Partner Programs said, “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner. This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier-one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
Betsson, which recently signed on with Betgenius, praised the successful partnership with the supplier, and advised that it is delighted about extending the partnership.
Betsson’s Gaming Product Director, Ciara Nic Liam said, “We have had an excellent relationship with Yggdrasil for many years and are incredibly pleased to have extended our agreement to include YG Masters. We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in-house built games. ”
More on Betsson
Betsson is one of the Nordic region’s leading iGaming companies, holding ownership of over 17 brands, including Betsafe.com, Betsson.com, NordicBet.com, and CasinoEuro, that provides sportsbook, casino, and other games. The company’s stated purpose is to provide the best possible customer experience in the industry. Its strength lies in its interaction with its customers, regularly reaching out to them to find out how best to cater to their needs and preferences. The brand recently inked a deal with GiG, to boost its marketing compliance efforts.