2019.10.01

GambleAware Ask Bettors to Rethink Behaviours Through Its New ‘Bet Regret’

GambleAware, the industry’s weekend charity releases ‘Bet Regret’, the next phase of its campaign for safer gambling, which is targeted at UK football fans to help them rethink their gambling practices.

With its punch line “Think Twice or You’ll Bet Regret it”, GambleAware will go along with the campaign by launching its new Bet Regret survey.

GambleAware intends to promote alertness about the symptoms and complicated behaviors related to problem gambling through its Bet Regret campaign started in February this year.

Bet Regret aims to spread its message to young males in the age group of 16 to 34 who are regular sports bettors, and who make up an estimated 2.4 million, of which 87% are football buffs.

According to GambleAware “the campaign focuses on three dangerous behaviorial patterns such as betting while drunk, while going after losses or while bored.”  Approximately 2 million adults go through some form of damage due to gambling, of which 340,000 are problem gamblers, while 63% of this group feel that these days there are excess opportunities for placing wagers.

GVC Holdings has donated £2 million towards GambleAware’s principal campaign in title sponsorship of the Scottish Professional Football League (SPFL), which will help promote ‘Bet Regret’ on the grounds of all 42 SPFL football clubs.

Further, the ‘Bet Regret’ logo will be featured all over the main security trademark of clubs such as Sheffield Wednesday, English football clubs’ Sunderland AFC, Sheffield United, West Bromwich Albion and Burnley.

CEO of GambleAware, Marc Etches said: “The Bet Regret campaign seems to be gaining ground and looks to have clicked with the people. We are trying to develop this atmosphere by having more debates and discussions on the topic of Safer Gambling, which will help people keep away from Bet Regret by reconsidering their motives.”