Lisa Michaels
Sports betting and trading specialist, Amelco, recently joined forces with iGaming powerhouse, NetEnt, to extend their reach in the US iGaming market.
The new deal between the two companies allows NetEnt’s portfolio of premium titles, including branded slots like Gordon Ramsey Hell’s Kitchen and Narcos alongside player favourites like Divine Fortune and Starburst to be added to Amelco’s US platform.
NetEnt’s games will go live with several of Amelco’s operator partners in regulated US territories. The deal represents a significant growth opportunity for Amelco as it seeks to establish a presence in the increasing number of states with legalised online casino-style gaming.
Amelco was first created in 2006 by a group of industry experts. The company’s offering includes services and products for the sports betting, lottery, casino, and financial trading industries. While its headquarters are in London, the company also runs an office in Poland and its first expansion into the US happened in 2018 when it gained a software supplier license from the New Jersey Division of Gaming Enforcement.
NetEnt, which was recently acquired by Evolution for $2.2 billion already occupies significant space in the US market and this partnership will fortify its presence there.
Brandon Walker, the Head of Amelco USA, said that the company is pleased to add content from one of the “slot industry’s true leaders with a hard-earned reputation as one of the world’s leading casino brands.”
Walker added that this is one in a series of upcoming major announcements over the next few months as the company boosts its US-facing platform with “the very best across slots, table games and live casino.”
At the moment, Amelco holds licenses to provide its services in six states including Michigan, Colorado, and Pennsylvania. The company said it anticipates further market entries shortly.
Jeff Millar, the North America Commercial Director for Evolution, praised Amelco’s solid existing presence in the US and that the company values this new agreement very highly as it will further strengthen its own market presence.
Millar concluded, saying, “With so much scope for growth across the country, it is a very exciting time to be working together and we’re eager to see what we can achieve.”
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