2021.01.19

Playtech takes aggressive US stance with new IGT licensing deal

Global iGaming industry leader, Playtech recently announced the finalization of a new licensing agreement with major slot machine producer, International Game Technology (IGT).

The deal will allow Playtech to offer games with features from IGT’s expansive US patent portfolio. The games will also be available across regulated markets in the United States.

North American conquest

The freshly-inked agreement will enable Playtech to expand its footprint and diversify its casino offering in North America. Playtech recently also secured a license in the US state of New Jersey, going live with bet365 and BetMGM’s gaming network.

This move forms part of Playtech’s vision to collaborate with leading companies, utilizing the increased scale to create greater distribution capacity across North America

Innovation and growth at the forefront

Shimon Akad, Chief Operating Officer at Playtech, commented on the deal saying, “The agreement with IGT represents another significant milestone in the growth of our presence in North America as we build on the momentum of the past few months.”

He further stated the Playtech “looks forward to offering the US market more of our market-leading software and technology in what is a rapidly growing US market”.

Meanwhile, IGT’s Chief Operating Officer Nick Khin emphasized that the company is “delighted to have reached an agreement to provide Playtech with access to the largest game feature patent portfolio in the US. Partnering up with Playtech will support our collective innovation and growth and validate our portfolio further.”

“Working in partnership with Playtech will help propel our collective innovation and growth, and further validates our significant IP portfolio” he concluded.

Playtech at a glance

Playtech was founded in 1999 and has grown to become a leader in the gambling industry. The company delivers iGaming focused intelligence-driven gambling software, content, services, and platform technology for casino, live casino, sports betting, virtual sports, bingo, and poker titles.

Playtech pioneered the omni-channel gambling technology through its integrated platform technology, Playtech ONE. This innovation delivers data-driven gambling technology across the value chain.

The story of IGT

International Game Technology is a company held in high regard in the gaming industry, thanks to its dedication to delivering entertaining content and responsible gaming practices for players. IGT’s richly populated bank of compelling content and continual investment in innovation has resulted in unequalled gaming experiences that boost player engagement and the company’s growth.

Playtech and IGT sign cross licensing partnership