Lisa Michaels
Yggdrasil’s burgeoning YG Masters program has increased the number of its ranks again with the addition of Australian slots maker, ReelPlay.
The program will grant the iGaming studio access to Yggdrasil’s GATI technology that was created to streamline production and global distribution.
The YG Masters program was created to support online casino games developers global business aspirations and assist them to break into new markets through Yggdrasil’s technology solutions which include GATI.
GATI is a pre-programmed and regulation-compliant development toolkit that empowers studios and developers with standardised technology solutions as they produce and distribute their content internationally. The YG Masters interface allows members to source, develop, and distribute gaming products while extending their global reach.
All the GATI users in Yggdrasil’s partner programme have access to wide distribution opportunities thanks to the massive operator network and the YG Franchise network. This industry-first model made its debut early in 2020.
Through the YG Masters program, Reelplay can now offer its impressive catalogue of engaging, premium slots titles to a wider gaming audience. The partnership also includes Reelplay’s Infinity Reels mechanic that is already integrated into several titles.
The Infinity Reels mechanic was introduced in November 2020 and functions by adding an extra reel during each spin and respin with a progressive multiplier. The first slot to include the innovation was El Dorado Infinity Reels and ReelPlay has since developed several more titles for its Infinity Reels series, including Giza Infinity Reels and Odin Infinity Reels.
Yggdrasil’s Head of Partner Programs, Stuart McCarthy, commented on the newest addition to the program, saying that the company is excited to have ReelPlay as a partner and looking forward to extending the studio’s market reach by offering its “fantastic games” through the YG Masters program.
ReelPlay CCO David Johnson also expressed delight at the alliance Yggdrasil and relayed that they were provided with a “swift integration process” via the GATI technology. Mr. Johnson advised that the developer intends to sign a series of new operator partnerships that will allow iGaming operators and their players to enjoy “ReelPlay games combined with Yggdrasil’s well-known CRM tools.”
Other recent additions to the program include Gamevy and Bang Bang Games.
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