iGaming content supplier Pragmatic Play recently launched its dedicated live casino environment for Kindred Group’s flagship iGaming brand Unibet.
Unibet players will now be able to access a variety of live gaming tables including Roulette and Blackjack, wrapped up in a tailored environment with the operator’s chosen branding and design.
Pragmatic Play broadcasts its full Live casino suite from a custom-built studio in Bucharest, Romania, employing cutting-edge 4K video technology and atmospheric sound design.
News of the integration with Unibet comes a few months after Pragmatic Play first announced its plans to create a dedicated Live casino environment for the brand. This is a vital development for the company that is aiming for the top of the live casino content sector.
This initiative also serves to deepen the supplier’s relationship with Kindred. In May, the supplier signed a content partnership deal with Kindred’s UK-facing 32Red brand.
The deal saw Pragmatic provide 32Red with access to its thriving catalog of proprietary slots as well and third-party provider title.
Pragmatic Play’s Chief Business Development Officer, Yossi Barzely said that the integration is another “landmark moment” for his company. He added that dedicated Live casino environments “ensure that players would have an incredibly bespoke gaming experience.”
Kindred’s Head of Casino & Gaming, David Robertson, stated that Pragmatic’s live casino portfolio provides “amazing gaming products that are built to the highest standards” and added that the company is happy to be able to offer these premium products to its Unibet players via a dedicated studio that has been perfectly modified for the operator’s needs.
Robertson added the launch is testament to the strength of Kindred’s relationship with the Pragmatic and that the company is eager to see how its customers enjoy the new environment.
Pragmatic Play has recently made several moves of significance. In May the company broadened its existing partnership with bplay, a LatAm-specialised operator, to provide it with access to its Virtual Sports range.
In the same month, Pragmatic went further to establish its LatAm presence, signing a deal with iGaming operator Juega En Linea. This agreement allowed the supplier to provide its online slots, live casino, and virtual sports titles to the prominent Latin American operator.