Lisa Michaels
Leading online casino games supplier NetEnt recently made an announcement detailing the expansion of its live studio in Qormi, Malta with the addition of three new standard blackjack tables.
The company’s existing relationship it has with iGaming provider EveryMatrix has been boosted by a deal that provides its partner with two dedicated blackjack tables.
The Malta studio expansion is in response to increasing demand for its live products with further growth for its NetEnt Live business on the horizon. Throughout 2020, the Swedish supplier has taken significant strides towards raising the profile of its live casino game offering.
NetEnt’s continuous expansion of its core live portfolio has included the introduction of new games and formats, and the advancement of its proprietary chroma-key technology, further establishing its place as a leader in the provision of live casino products.
NetEnt’s plans include becoming part of a larger group that specializes in the provision of live casino products and services following an offer by Evolution Gaming earlier in 2020. The deal’s approval needs to pass NetEnt’s shareholders and is expected to be concluded by early November.
EveryMatrix partnership expansion
NetEnt has also bolstered its partnership with EveryMatrix, following the recent launch of two dedicated blackjack tables. The new tables can be played via EveryMatrix’s iGaming Integration Platform, Casino Engine.
The EveryMatrix deal is the first dedicated table collaboration it has signed. It will assist NetEnt in the further expansion of its market share in the rapidly growing live casino vertical.
NetEnt Live Director Andres Rengifo commented on the recent news, saying that “it made sense strategically to expand operations of our Malta studio, building capacity for the future projected growth.”
He further added that by securing a “key reseller partnership with EveryMatrix, we have strengthened our position within the live casino industry as a trusted supplier for dedicated business.”
Amund Stensland, the EveryMatrix CasinoEngine COO, stated that NetEnt’s new dedicated blackjack tables are a “valuable asset for our clients, and we are certain they will deliver amazing entertainment.”
NetEnt’s Live division was launched in 2013 and since then, the business has seen significant growth. Between 2019 and now, NetEnt Live has released its Perfect Blackjack title, the only Blackjack product with auto-play, rolled out its Auto-Roulette studio blue-screen environment, and released its Network Branded Casino scalable and brandable operator solution for digital live casinos, to name a few achievements.
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