Staff Writer
Scientific Games' recent acquisition of live casino specialist, Authentic Gaming, marks the Company's first foray into the Live Casino market and represents a significant enhancement to Scientific's wider product offering.
With the Live Casino sphere currently making up around 30% of the global iGaming market, Scientific's exploration of this vertical appears to be an astute move and will position the company to the company to more effectively utilise its content IP, land-based partnerships and its premium OpenGaming platform to accelerate its growth.
The Malta-based Authentic Gaming boasts extensive experience in the European iGaming market and is a top provider of market-specific bespoke live casino products. At the moment, Authentic has partnerships with over 30 European operators including top names such as Entain, 888, Betway Group, LeoVegas, and Mr. Green.
Much of Authentic’s reputation has been built on its live roulette product that offers live-streamed games from cutting-edge studios and exclusive casino floors. The company is also known for its selection of auto-roulette games and the recently added live Blackjack.
The new agreement will see Scientific Games bring Authentic Gaming's product offering to a wider U.S. market as the company plans the construction of new studios across the country.
Barry Cottle, the CEO of Scientific Games said,
"We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company. The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omnichannel approach."
Dylan Slaney, the CEO iGaming, at Scientific Games added,
"As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within Live Casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. We are excited to work with the talented team at Authentic to enhance our iGaming proposition for both operators and players."
Jonas Delin, the CEO and founder of Authentic Gaming expressed his thoughts, stating,
"Scientific Games' leading position in the U.S., their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets. Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force."
"Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customization and innovation are the cornerstones that our unique live dealer games are based on. This partnership will propel this mission and be a game-changer in the fastest-growing segment in the gaming industry," he concluded.
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