Scientific Games teases G2E 2021

Date Published

Authored by

Lisa Michaels

Blog Scientific Games

Scientific Games will put its best foot forward at the 2021 Global Gaming Expo in October and the company has a profusion of innovations to share. Visitors to the expo will get to experience Scientific’s newest iGaming products, systems and technologies.

Barry Cottle, President and CEO at Scientific Games expressed delight at the upcoming event, saying,

"Excitement has been building for months now as our teams crafted a product lineup to showcase this year at G2E. After months of virtual gatherings, we're ready to get together safely and to show everyone what we've been working on. This is truly a dynamic moment for the industry and for our Company as we're progressing rapidly in our strategy and our vision to become the leading cross-platform global game company."

Omni-Channel Revolution and Platform Power

Scientific Games has created a unique player experience with games integrated across the full spectrum of platforms. Fans of the company’s content can access it across a range of devices from mobile to desktop, offering them flexibility to take their favorite pastime on the go.

The company's newly-formed Vegas team will be on hand to elaborate on the omni-channel philosophy and how it plays into the freshly established satellite operation’s push to position Scientific favorably in the U.S. market.

The brand’s OpenGaming platform offers a cutting-edge end-to-end iGaming ecosystem, offering a vast selection of premium content from a global network of studios.

Attendees will get to sample an assortment of the Company’s recently developed titles including Invaders Megaways. Also on display will be titles from the firm’s new acquisitions, like the Sydney-based Lightning Box.

Superior Apparatus

Land-based casino enthusiasts will be in for a treat with the company’s Kascada and Mural cabinets that can already be found on premium gaming floors. New developments like the Kascada Dual Screen, with twin High Resolution 27 inch and an optional floating 27-inch topper will be on hand to wow the crowds. Visitors will marvel at the displays’ high-performance crystal clarity.

To further the ends of creating a holistically engaging customer experience, the company has a suite of features and enhancements like the pioneering Player Boutique that rewards players with redeemable rewards points. This service is a collaborative effort with Amazon Prime, ensuring all rewards will arrive at the player's address within two days.

The iVIEW system and Elite Bonusing Suite provide enhanced engagement with efficient customer care and live rewards. The company’s customer-engagement focus also informed the creation of its mobile-forward SG Universe platform that offers a full-access mobile pass for casino services in a convenient mobile app. The Unified Wallet innovation allows players to easily access their funds for a seamless mobile experience.

Table Game Takedown

Another of Scientific’s strong verticals is its dynamic electronic table game (ETG) development. Technology like the Quartz cabinet transforms traditional titles into uniquely thrilling experiences.

New developments that will be on display include Kyber, an augmented reality table game that employs vivid projections and object recognition technology and GM Atlas, a progressive operating system. Operators stand to gain as much from the company as players with services like SG Connect which measures player behaviour and product performance.

Sports Betting and Tech

Visitors to the G2E will also get an eyeful of the company’s sports offering and a celebration of its constantly evolving product portfolio that is 25 years in the making.

Operators will be familiar with the OpenArena sportsbook content marketplace that delivers premium content from third-party providers via a single and seamless integration. SportCast offers operators real-time, pre-match and in-play odds for dynamic player engagement.

OpenPlatform makes betting efficient and instantaneous while OpenEngage delivers a consistent gaming experience across a full spectrum of front ends including web and mobile.

The OpenTrade product, powered by Don Best Sports is a complete risk and liability management service with AI-generated pricing models, managed by expert sportsbook traders.

Future Forward

Barry Cottle added to his previous comments, stating

"This is an exciting time of transformation for Scientific Games and you'll see it the moment you step into our booth this year at G2E. There has never been a more thrilling time to be part of our team."

The company appears to have an incomparable line-up of spectacular talent, products, and services ready to dazzle enthusiasts and industry stakeholders alike, making the G2E the place to be this October.

Scientific Games booth at GGE 2019

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