Staff Writer
Prominent casino and sportsbook provider, Soft2Bet, has signed a landmark deal with Scientific Games whereby the supplier’s portfolio will be integrated with the aggregator’s brands.
As per the agreement, Scientific Games will now be able to access more than a dozen of Soft2Bet’s casino brands, allowing the provider to market its premium slots via the OpenGaming System platform.
Soft2Bet’s CEO, Boris Chaikin, was enthusiastic about the deal, saying that the company endeavours to “work with the best content suppliers around and there’s no doubt that Scientific Games are high up on that list with one of the biggest gaming footprints around.”
At the moment, Soft2Bet now wields over 2,000 casino titles through its aggregation platform, including games developed by the supplier’s in-house studios as well as its third-party developer partners.
“The partnership will allow us to advance our strategic growth plan – delivering excellent service levels with quality products to our customers,” Chaikin added.
SVP Gaming, Digital at Scientific Games, Dylan Slaney said, “Soft2Bet continue to deliver progressive brand launches which capture the imagination of an audience looking for quality content with a first-rate gamification element.”
Scientific Games has experienced phenomenal recent growth with its entry into the Colombian market via a deal with Betsson. Another recent development saw the supplier acquire the innovative Sydney-based developer, Lightning Box.
“We’re looking forward to showcasing our premium slots portfolio to these players in the coming months and years as part of a mutually beneficial partnership which we expect to go from strength to strength,” Slaney concluded.
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