PointsBet has finalised an agreement with live casino specialist, Evolution Gaming that will see the Australian bookmaker expose its products to a wider, regulated US market.
PointsBet made its first foray into the US in 2018 when it obtained an online sportsbook operating license in New Jersey, taking its first wager in the state in 2019.
The company has since extended its reach into Indiana and Iowa, with its current offering including digital and retail betting for sports enthusiasts. More states are set to join this list as Pointsbet has signed numerous agreements that are dependent on regional laws and regulations.
The partnership with Evolution means that Pointsbet will be shopping the content’s provider’s live casino offerings out to states where they are legally allowed. This move by the bookmaker is in response to a rapidly growing demand for live casino products across the US.
PointsBet Chief Innovation Officer Seth Young conveyed how ecstatic his organisation is about the new collaboration, saying that Evolution’s content would broaden the appeal of the company’s product across the US market.
Evolution’s CCO, Sebastian Johannisson, was excited to offer PointsBet “a rich mix of world-leading online Live Casino games”, with classic table games and online poker variants that “are big favorites with US players.”
PointsBet will also be able to offer its players branded, dedicated tables, and live casino environments where needed.
Evolution’s first US live casino studio was erected in Atlantic City, New Jersey in August 2018 with a second studio opening planned in Pennsylvania for late 2020, following its acquisition of a license to launch its live casino products in the state.
Michigan will soon be home to a third planned studio, due to go live in 2021.