Playtech poker welcomes Enlabs aboard in landmark expansion deal

Playtech is further cementing its reputation as a market leader in gambling technology by signing Enlabs brands Optibet.lv and BestPoker.com to its world-class iPoker network.  This deal enables Playtech to finally expand its footprint into the Latvian market, a move that is part of the firm’s global expansion plans.

In addition to offering an exemplary liquidity pool, the iPoker network is backed by first-class software and services designed to align with regulatory requirements across multiple jurisdictions. Enlabs customers now have access to Playtech’s award-winning poker product and its other casino content. This includes its vast selection of branded titles such as Justice League and the Sporting Legends Suite.

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Maksims Gorbacs, Enlabs’ head of poker said, “We’re delighted to expand our poker and casino offering with Playtech and bring its industry-leading content to our customers. Playtech’s scale and innovation are powerful tools when looking to deliver the best player experience in growing and established markets alike. We look forward to developing this partnership further as we continue to grow our content offering.”

Marat Koss, head of poker at Playtech expressed similar excitement, adding,  “We’re truly excited to partner with Enlabs and welcome Optibet and BestPoker to the iPoker network. The poker market is facing undeniable challenges, but at Playtech, we’re continuing to invest in expanding and evolving our software and network to address the future head-on.”

"Our active development of new products and expansion into new markets demonstrates Playtech’s commitment to the poker vertical. We are joining forces with a very professional and experienced poker team led by Maksims Gorbacs and I have no doubt that this partnership will be fruitful and productive.”